Byd LOGO old look new yan, in line with the eastern aesthetics of the new LOGO

LOGO as a brand image, keeping pace with The Times is very important, BYD Group took this new trend opened a new chapter of growth.On February 17, BYD Group announced a new logo for its brand, as well as for its BYD cars.Uphold the “with technological innovation, to meet people’s yearning for a better life” brand mission, BYD Group the logo of the new, on the basis of retaining extremely passionate red and ring encircling, through the round frame lines, font details are adjusted, the original font sharp Angle is changed to a more mathematical aesthetic rounded corner;At the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting byd’s “people-oriented” concept, and the determination to use technology to solve social problems and create a better life for mankind.After 27 years of development, byd on the road of sustainable development of continuous innovation, formed the electronic, automotive, rail transportation, new energy ecological closed-loop all four industrial chain, and leading science and technology from China to overseas more than 400 cities of more than 70 countries and regions, continue to provide the world’s leading green, sustainable solutions.The circle in the logo represents BYD’s global vision and sustainable development concept.In the future, BYD will continue to uphold the brand proposition of “Achieving dreams” and build a more harmonious relationship between people, people and society, and people and nature around the world.The new logo of BYD Group will be used in its electronics, new energy, rail transit and automobile industries, while each brand in the passenger car sector of the automobile industry will use its own brand logo.Among them, “BYD Auto” brand has also optimized the logo from the visual point of view, starting from the specific scene needs of business and consumer perception interaction, in line with the current graphic design trend, more three-dimensional sense and design aesthetics, more recognizable.The upgraded logo continues to implement the concept of “linking, building and moving forward”.Up to now, BYD Auto has released its first report card for January 2022. The latest data shows that BYD sold 95,422 cars in January, with a year-on-year growth of 125.05%. Among them, the sales volume of new energy passenger cars was 92,926, with a year-on-year growth of 365.65%, achieving the established target of 7.9%.As a leader in new energy vehicles, BYD auto, empowered by leading technologies such as blade battery, DM-I super hybrid and E platform, continues to link users, fans and partners with new technology, new wisdom and new value to jointly push the industry forward.Leading science and technology to achieve a greener tomorrow!